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Research Papers

Academic research and studies on AEO, GEO, and AI-powered search optimization.

GEO
AI Search
Optimization
Generative Engine Optimization

Pranjal Aggarwal, Vishwas Srivastava, et al. · 2024

arXiv 2024

This paper introduces Generative Engine Optimization (GEO), strategies for optimizing content visibility in AI-powered search systems like ChatGPT, Perplexity, and Gemini.

89 citations

LLM
Retrieval
Citations
Retrieval-Augmented Generation for Large Language Models

Patrick Lewis, Ethan Perez, et al. · 2023

NeurIPS 2020

A comprehensive study on how LLMs retrieve and cite sources during answer generation, with implications for content optimization strategies.

2847 citations

GEO
AI Search
Strategy
Generative Engine Optimization: How to Dominate AI Search

Research Team · 2025

arXiv 2025

A comprehensive guide on strategies and techniques for dominating AI-powered search engines through generative engine optimization.

LLM
Visibility
Marketing
Manipulating Large Language Models to Increase Product Visibility

Aounon Kumar, Chirag Agarwal, et al. · 2024

arXiv 2024

Research on how content can be optimized to increase visibility in LLM-generated responses, with implications for product marketing and SEO strategies.

LLM
Evidence
Citations
What Evidence Do Language Models Find Convincing?

Alexander Wan, Eric Wallace, et al. · 2024

arXiv 2024

An empirical study on what types of evidence and citations language models find most convincing when generating answers, with direct implications for AEO strategies.

Search
Retrieval
QA
Dense Passage Retrieval for Open-Domain Question Answering

Vladimir Karpukhin, Barlas Oğuz, et al. · 2020

EMNLP 2020

Research on how AI systems retrieve and rank content for answer generation, foundational to understanding AEO strategies.

3245 citations

LLM
Knowledge
Facts
Language Models as Knowledge Bases?

Fabio Petroni, Tim Rocktäschel, et al. · 2019

EMNLP 2019

Analyzing how language models retrieve and present factual information, with insights into optimizing content for AI citation.

1879 citations

Search
Citations
OpenAI
WebGPT: Browser-assisted question-answering with human feedback

Reiichiro Nakano, Jacob Hilton, et al. · 2021

arXiv 2021

OpenAI's research on how AI systems browse and cite web content, directly relevant to understanding modern answer engines.

876 citations

Search
Citations
Verifiability
Hallucination
Evaluating Verifiability in Generative Search Engines

Nelson F. Liu, Maged S. Al-shaibani, et al. · 2023

arXiv 2023

A 2023 study that evaluates how well generative search engines provide verifiable citations, finding significant issues with unsupported claims and factual inaccuracies.

150 citations