Research Papers

Academic research and studies on AEO, GEO, and AI-powered search optimization.

GEOAI SearchOptimization

Generative Engine Optimization

Pranjal Aggarwal, Vishwas Srivastava, et al. · 2024

arXiv 2024

This paper introduces Generative Engine Optimization (GEO), strategies for optimizing content visibility in AI-powered search systems like ChatGPT, Perplexity, and Gemini.

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89 citations

GEOAI SearchStrategy

Generative Engine Optimization: How to Dominate AI Search

Research Team · 2025

arXiv 2025

A comprehensive guide on strategies and techniques for dominating AI-powered search engines through generative engine optimization.

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LLMVisibilityMarketing

Manipulating Large Language Models to Increase Product Visibility

Aounon Kumar, Chirag Agarwal, et al. · 2024

arXiv 2024

Research on how content can be optimized to increase visibility in LLM-generated responses, with implications for product marketing and SEO strategies.

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LLMEvidenceCitations

What Evidence Do Language Models Find Convincing?

Alexander Wan, Eric Wallace, et al. · 2024

arXiv 2024

An empirical study on what types of evidence and citations language models find most convincing when generating answers, with direct implications for AEO strategies.

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LLMRetrievalCitations

Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks

Patrick Lewis, Ethan Perez, et al. · 2023

NeurIPS 2020

A comprehensive study on how LLMs retrieve and cite sources during answer generation, with implications for content optimization strategies.

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2847 citations

SearchRetrievalQA

Dense Passage Retrieval for Open-Domain Question Answering

Vladimir Karpukhin, Barlas Oğuz, et al. · 2020

EMNLP 2020

Research on how AI systems retrieve and rank content for answer generation, foundational to understanding AEO strategies.

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3245 citations

LLMKnowledgeFacts

Language Models as Knowledge Bases?

Fabio Petroni, Tim Rocktäschel, et al. · 2019

EMNLP 2019

Analyzing how language models retrieve and present factual information, with insights into optimizing content for AI citation.

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1879 citations

SearchCitationsOpenAI

WebGPT: Browser-assisted question-answering with human feedback

Reiichiro Nakano, Jacob Hilton, et al. · 2021

arXiv 2021

OpenAI's research on how AI systems browse and cite web content, directly relevant to understanding modern answer engines.

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876 citations