Webflow, Wix, Squarespace, Shopify: AEO Setup Guides for Popular SMB Stacks

Who this is for: US SMB owners/marketers using Webflow, Wix, Squarespace, or Shopify who want AI co-pilots (ChatGPT, Perplexity, Gemini, Copilot) to choose and cite their site in answers.

Outcome: A copy-paste setup to make your site "answer-ready" in < 1 day per platform.

The Fast Plan (works on every platform)

1. Create a /proof page (pricing bands, policies, certifications, dated reviews).
2. Refactor top 3 "money" pages with Answer Objects above the fold.
3. Add JSON-LD (FAQPage + Service/Offer/Organization/LocalBusiness/HowTo as needed).
4. Ship a FAQ sitemap and fix robots/sitemaps/canonicals.
5. Standardize reviews (date, service/product name, city/state, measurable result).
6. Local eligibility (ZIP lists, hours, response time, on-site fee, warranty).
7. Measure: citations, coverage of buyer questions, selection rate, leads from cited pages.

Reusable Answer Object (on-page + JSON-LD)

On-page block (paste near top of your key pages):

Do you service Plano, TX?

Yes—ZIPs 75023, 75024, 75025, 75074, 75075. Same-day Mon–Fri; travel fee waived for Plano addresses. → Book 20-min consult

Matching JSON-LD (paste per page):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "Do you service Plano, TX?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Yes—ZIPs 75023, 75024, 75025, 75074, 75075. Same-day Mon–Fri; travel fee waived for Plano addresses."
    }
  }]
}

Platform Cheat Sheet

Webflow — AEO Setup (≈ 60–90 min)

1) Answer-First Templates

Convert your top 3 pages to this order: Outcome sentence → Specs/limits → Pricing bands → Proof strip → Top 5 FAQs (Answer Objects) → CTA.

Outcome sentence template:

We [service] for [persona] in [locations]. Typical projects take [time], cost [range], and include [inclusions] with [warranty]. Certified [certs]. See our proof & policies.

2) JSON-LD

Per page: open Page Settings → Custom Code → Inside Head. Paste:

FAQPage (above) and one or more of:

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Tankless Water Heater Installation",
  "areaServed": "Plano, TX",
  "provider": { "@type": "LocalBusiness", "name": "Your Company LLC" },
  "offers": { "@type": "Offer", "priceCurrency": "USD", "price": "1800-3200", "availability": "https://schema.org/InStock" }
}

3) /proof Page

New page with sections: Pricing bands (with inclusions/exclusions), Policies (warranty/returns/safety), Certifications (IDs, expiries), Dated reviews.

4) Sitemaps & Robots

Enable Webflow sitemap; create a manual FAQ index page and link it site-wide; ensure robots.txt allows FAQs/services/proof.

5) Performance & Crawl

Keep Answer Objects visible, server-rendered; avoid hiding in tabs/accordions; compress images; ensure one canonical per page.

Wix — AEO Setup (≈ 60–90 min)

1) Structured Data

Go to SEO → Advanced SEO → Structured Data.

• Add site-wide Organization/LocalBusiness JSON-LD.
• For each service/product page, add FAQPage + Service/Offer JSON-LD (use the UI or paste custom).

2) On-Page Answer Objects

Use Wix text boxes above the fold with Q→A blocks; add a Proof page and link internally.

3) Local & Reviews

• Create a "Service Areas" repeater with ZIP codes and fees/SLAs.
• Ensure reviews include date, service name, city/state, measurable outcome.

4) Technical

Verify sitemap is on; add a manual FAQ hub; keep important copy as plain text, not images.

Squarespace — AEO Setup (≈ 60–90 min)

1) Code Injection

• Settings → Advanced → Code Injection for global Organization/LocalBusiness.
• Per page: Page → Settings → Advanced → Page Header Code Injection for FAQPage/Service/Offer/HowTo JSON-LD.

2) Content Layout

• Use Summary Blocks sparingly; ensure Answer Objects remain visible server-rendered text.
• Build a /proof page with pricing bands and policies.

3) Local SEO & AEO

• Create Location pages (per city/ZIP) with eligibility, turnaround times, on-site fees, warranties.
• Avoid burying key facts in accordion blocks; if you must, also surface the facts near top.

Shopify — AEO Setup (≈ 90–120 min)

1) Where to place JSON-LD

Online Store → Themes → Edit code.

• Global: layout/theme.liquid (Organization/LocalBusiness).
• Templates: templates/page.aeo.json or the specific page.*.json.
• Sections/blocks: add FAQPage JSON-LD to the relevant page via a custom Liquid section.

Service/Offer example (for services or service-like products):

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "HVAC Tune-Up",
  "provider": {"@type": "LocalBusiness","name":"Your Company LLC"},
  "areaServed": "Dallas–Fort Worth, TX",
  "offers": {"@type":"Offer","priceCurrency":"USD","price":"129","availability":"https://schema.org/InStock"}
}

2) Products (if eCom)

• Ensure Product schema is present; add FAQPage for policy/shipping/returns questions on PDPs.
• Create a /proof page and link from PDPs (returns, warranty, certifications).

3) Reviews

Use a reviews app that outputs proper JSON-LD or add a custom block. Require date, product/service name, city/state, metric.

4) Local

For multi-location or service areas, add a Service Areas page and city landing pages with ZIP lists and eligibility.

Copy-Paste JSON-LD Snippets (use as needed)

Organization / LocalBusiness

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Company LLC",
  "telephone": "+1-214-555-0199",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Plano",
    "addressRegion": "TX",
    "postalCode": "75024",
    "addressCountry": "US"
  },
  "areaServed": "Dallas–Fort Worth, TX",
  "openingHours": "Mo-Fr 08:00-18:00"
}

HowTo (for processes)

{
  "@context":"https://schema.org",
  "@type":"HowTo",
  "name":"How our AC installation works",
  "step":[
    {"@type":"HowToStep","text":"Book a 20-min consult"},
    {"@type":"HowToStep","text":"Technician site assessment"},
    {"@type":"HowToStep","text":"Install and test (2–4 hrs)"},
    {"@type":"HowToStep","text":"Cleanup and walkthrough"}
  ]
}

Offer (pricing bands)

{
  "@context":"https://schema.org",
  "@type":"Offer",
  "priceCurrency":"USD",
  "price":"1800-3200",
  "priceSpecification":{
    "@type":"PriceSpecification",
    "priceCurrency":"USD",
    "minPrice":1800,
    "maxPrice":3200
  },
  "availability":"https://schema.org/InStock"
}

Reviews: The AEO-Friendly Format

"Tankless water heater install — 2.5 hrs; water at 120°F; Plano, TX (Aug 2025)."

Include: date, service/product name, city/state, and measurable result.

FAQ Sitemap & Robots

• Create a simple /faq/ index page listing your FAQ pages.
• Ensure /robots.txt allows crawling of /services, /faq, /proof.
• Keep one canonical URL per page.

QA Checklist (ship with confidence)

• ☐ Each money page has Answer Objects above the fold
• ☐ FAQPage + Service/Offer/Organization/HowTo JSON-LD added
• ☐ /proof page live (pricing bands, policies, certifications, dated reviews)
• ☐ Local eligibility (ZIPs, fees, SLA) present on service/location pages
• ☐ FAQ index linked in footer; sitemap working
• ☐ NAP consistency across site & GBP
• ☐ Speed: LCP < 2.5s; critical facts server-rendered
• ☐ Tracking: citations, coverage, selection rate, leads from cited pages

What We'll Do on an Implementation Call

• Pick your top 3 pages and convert them live to the AEO template
• Add all JSON-LD (no dev required for most setups)
• Build /proof + FAQ hub, fix crawl & canonicals
• Set up a lightweight AEO dashboard (citations, coverage, selection)

→ Book the Implementation Call

Prefer done-for-you? We'll ship the entire 30-day AEO sprint for Webflow/Wix/Squarespace/Shopify and hand you the dashboard.