AEO is highly effective for service-based businesses. A case study from Boulder SEO Marketing shows how a translation and interpretation company dominated AI Overviews by structuring their content around user questions and clearly presenting their service offerings, expertise, and pricing.
Key Citations
Core Stats
"By focusing on providing clear answers to common customer questions, the company was able to secure top visibility in AI-generated results."
- Boulder SEO Marketing
AEO Playbook for Service-Based Businesses
Answer Engine Optimization is not just for content publishers. Service-based businesses can leverage AEO to attract high-intent customers. This playbook, based on a successful case study from Boulder SEO Marketing, shows how.
The Core Strategy: Answer Customer Questions
The case study demonstrates that the most effective AEO strategy for a service business is to structure your website content to answer the most common questions potential customers have. This builds trust and provides the clear, direct information that answer engines are designed to surface.
A 4-Step Playbook for Service Businesses
- Create Dedicated Service Pages: Build out a separate, detailed page for each core service you offer.
- Answer Key Questions: On each service page, use H2s and H3s to ask and answer the most frequent customer questions (e.g., "What is included in this service?", "Who is this service for?").
- Be Transparent About Pricing: Create a clear pricing page or section that explains your rates or how customers can get a quote. This is a high-intent query that AEO can capture.
- Showcase Your Expertise: Use case studies, testimonials, and team bios to provide evidence of your authority and experience.
By following this playbook, the company in the case study was able to achieve top-3 visibility in Google's AI Overviews for their most important keywords, driving qualified traffic and leads.
Frequently Asked Questions
What is the most important AEO tactic for a service business?
Structuring your content to directly answer user questions about your services, pricing, and process. The Boulder SEO case study proves this is highly effective.
Should I create a separate page for each service?
Yes. The case study shows that dedicated pages for each service offering allow you to provide the depth and detail that answer engines are looking for.
How important is pricing information?
Very important. Users frequently ask about cost, so providing clear, transparent pricing information (or a 'how we charge' page) is a key AEO tactic for service businesses.