ChatGPT Search uses its own index and crawlers (like OAI-SearchBot) plus external indexes such as Bing. If your site is blocked by robots.txt, heavily JavaScript-dependent, slow, behind a login wall, or simply not indexed in Bing/ChatGPT's crawlers yet, it's unlikely to appear in ChatGPT answers—even if it ranks in Google.
Core Stats
"Google rankings don't guarantee ChatGPT visibility. AI crawlers operate independently with different technical requirements."
- AI Search Reality
ChatGPT Not Showing My Website? Complete Fix Guide
Your site ranks well in Google but ChatGPT completely ignores it? ChatGPT Search operates independently with different crawlers, indexes, and technical requirements. Here's the complete checklist to get your site indexed and cited.
Why ChatGPT Isn't Showing Your Site:
❌ Blocked Crawlers: robots.txt blocks OAI-SearchBot or GPTBot
❌ Rendering Issues: Critical content hidden behind JavaScript
❌ Not in Bing Index: ChatGPT uses Bing, not Google
❌ Slow Load Times: AI crawlers have strict performance budgets
❌ Login Walls: Content behind authentication can't be crawled
Step 1: Check If AI Crawlers Can Reach You
ChatGPT Search uses OAI-SearchBot as its primary crawler, plus external indexes like Bing. If these crawlers can't access your site, you're invisible.
Verify robots.txt Configuration
❌ Blocking AI:
User-agent: OAI-SearchBot Disallow: / User-agent: GPTBot Disallow: / User-agent: bingbot Disallow: /
✅ Allowing AI:
User-agent: OAI-SearchBot Allow: / User-agent: GPTBot Allow: / User-agent: bingbot Allow: /
Step 2: Fix Rendering Issues
AI crawlers have limited JavaScript execution. Use server-side rendering (SSR) or static site generation (SSG) for critical content.
Server-Side Rendering
Next.js, Nuxt.js, SvelteKit
Best for: Dynamic content
Static Generation
Next.js, Gatsby, Hugo
Best for: Content sites
Prerendering
Prerender.io, Rendertron
Best for: Quick fixes
Step 3: Improve Bing Indexing
ChatGPT Search uses Bing's index. Better Bing visibility = better ChatGPT visibility.
Bing Optimization Checklist:
✅ Submit to Bing Webmaster Tools
✅ Check Bing index coverage (site:yourdomain.com)
✅ Fix Bing-specific crawl errors
✅ Optimize for Bing rankings
✅ Use Bing URL Submission API
Step 4: Create Question-First Content
Structure content to answer natural questions with clear headings and concise answer blocks.
Optimal Content Structure:
1. Question as H1: "Why isn't ChatGPT showing my site?"
2. Direct Answer: First 100 words answer the question
3. Detailed Explanation: Break down with subheadings
4. Step-by-Step Solutions: Actionable checklist
5. FAQ Section: Related questions with schema
Step 5: Monitor AI Visibility
Track your progress with manual testing and AI visibility tools.
Monitoring Methods:
• Manual Testing: Ask ChatGPT questions your content answers
• Server Logs: Track OAI-SearchBot visits
• AI Tools: Monitor citation rate and share of voice
• Bing Webmaster: Check index coverage
Common Mistakes to Avoid
❌ Assuming Google rankings = ChatGPT visibility
❌ Blocking all bots with restrictive robots.txt
❌ Ignoring Bing optimization
❌ Using client-side only rendering
❌ Missing structured data markup
❌ Slow page load times
Ready to Get Your Site Indexed by ChatGPT?
Use Aeo.vc's multi-agent analysis to identify exactly why AI crawlers can't access your site and get a custom fix checklist.
Analyze My AI Crawler AccessFrequently Asked Questions
Why isn't ChatGPT showing my site?
ChatGPT Search uses its own crawlers (OAI-SearchBot) and external indexes like Bing, not Google's index. If your site blocks these crawlers in robots.txt, relies heavily on JavaScript rendering, has slow load times, or isn't indexed in Bing, it won't appear in ChatGPT answers even if it ranks well in Google.
Does ChatGPT use Google's index?
No. ChatGPT Search relies on its own crawlers (OAI-SearchBot) and non-Google indexes like Bing. Google rankings alone don't guarantee inclusion in ChatGPT Search results. You need to optimize specifically for AI crawler access and Bing indexing.
How long does it take to get indexed by ChatGPT?
It varies from days to weeks depending on crawl budget, technical setup, and authority—similar to classic SEO, but with younger, less mature crawlers. Most sites see initial indexing within 2-3 weeks after fixing technical barriers and improving Bing visibility.
Can I force ChatGPT to show my site?
You can't guarantee it, but you can maximize odds with strong technical SEO, AEO-friendly content, and by earning authority signals across the web. Focus on allowing OAI-SearchBot access, improving Bing rankings, and creating question-first content with clear answer blocks.
How do I check if OAI-SearchBot can crawl my site?
Check your robots.txt file for blocks on OAI-SearchBot or GPTBot user agents, inspect server logs for AI crawler visits, and use tools like Aeo.vc to analyze AI crawler accessibility. Also verify your site isn't blocking Bing crawlers, as ChatGPT uses Bing's index.